Have You Heard of Homonym? A Marketing Agency Innovation.

Marketing Agencies. Love ‘em or hate ‘em? Necessity or luxury? People may have different things to say on the merits of having a Marketing Agency in your corner, but one thing’s for sure – Marketing Agencies are here to stay, because Marketing continues to be a driving force in the world.


But with so many Marketing Agencies to choose from, and with most of them mirroring each other in scope of services, industry strategies, and promises of success for your campaigns and initiatives, how do you know which Marketing Agency is right for you and your brand, business, company, or institution?


The answer is simple. Innovation.


Because although, as the good ol’ book says, “there is nothing new under the sun,” that doesn’t mean that there aren’t endless possibilities to do things in new ways – the essence of innovation.


This is where Homonym rises to the occasion.


Homonym is a Marketing Agency founded in 2016 by husband and wife, Mike and Christel Constantino.





But it’s not just any Marketing Agency, Homonym is a Marketing Agency with a music and audio twist.


That’s right, Homonym is the only Marketing Agency in the Philippines that has a music-first strategy – capitalizing on the science-proven power of music and audio to move humanity.


According to an article from The Branding Journal, “...music and sound have never played a more crucial role and are reaching more people in more significant ways than could have been anticipated. Brands must therefore take note and consider sound as a core component of their brand architecture.”


Why are music and audio so important in marketing? Because sound is pivotal to complete our perception of reality. Music moves us in ways no other element can. In fact, the part of our brain that is associated with reward and gratification, is triggered most effectively by music.


Homonym is a full-service marketing agency that specializes in end-to-end music-first marketing and innovative audio solutions such as Sonic Branding, Audio Ads, and an overall sound strategy that can take your campaign on the road less traveled to success.


After all, as Founder & CEO Mike Constantino says, “Sonic Branding is the strategic, purposeful and consistent use of sound and music in branding and marketing to shape perception and behavior. Employing audio in a brand context – with a scientific approach to creativity, production and targeting – has been proven to help produce a tangible return on investment.”


Homonym is armed with decades of experience working with local and global sectors of marketing and music industries. They are the only legitimate sound architects here in the Philippines that can design, build, and manage the sound experience of your brand, business, company or institution so that you can connect with your target audience in deeper and more definitive ways than ever before.


Homonym takes the typical understanding of what a Marketing Agency does and delivers, and expertly infuses it with the vibrance of music and audio – giving you fresh outcomes, unlike any other Marketing Agency in the country.


And this, ladies and gentlemen, is why Homonym is an innovation in itself.



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