Sonic Identity Brief
Want to know how your brand sounds like? Our team of experts can help find out! Just fill up the form below.
Company Website URL
Brand Website URL
Key Contacts and Roles
Key Contact's Email
THE BRAND CONCEPTS
What other departments have an interest in the outcome? For example: sales or customer service.
Which other companies will be involved at some stages of the marketing process?
Value Chain Partners
What retailers or distributors may be interested or involved in the desired outcomes?
Consider what the purpose and relevance of the brand is to the consumer.
Primary Retail Channels
Consider the way in which the brand is perceived – relative to its competitors in terms of personality or delivery.
List down some key words, phrases or mantras that the brand may be identified with or live by.
If the brand were a musical artist, which artist would it be? If the brand were to be represented by a song, which one do you think it would be?
THE TARGET AUDIENCE
Target Audience Profile
Enumerate demographic information like age, gender, income classification, etc.
Target Audience Persona
Persona data that includes relevant qualitative and quantitative information like what they are like, where they live, their interests and motivations.
What audience need does your brand fulfill?
The most successful products solve a customer problem, sometimes the customer needs reminding what this is.
What insights/research support this?
How can we support arguments that we make to persuade a customer to support your brand?
What are the customers’ alternatives?
Don’t think just about the direct competitors, think about what customers would do if your product/service did not exist.
What are the strengths of your brand compared with the alternatives?
Try and identify the criteria a customer would use when choosing between your brand and a competitor.
What makes your product unique?
What are the features we can build on that a competitor could not copy, for example, legacy or experience?
What audience need can the music fulfill?
What about the music could support your brand in solving the customers’ problem?
Existing Strategic Direction
How will this music influence the brand, marketing or content strategy?
Existing Platform Opportunities
Do you have any existing websites, media properties, assets and/or partnerships that we can leverage on?
Existing Campaign Opportunities
Are there existing campaigns (existing jingles, songs, soundtracks) that could be referenced?
Existing Voice, Tone or Style Guides