THE BRAND CONTEXT
Which other companies will be involved at some stages of the marketing process?
Consider the purpose and relevance of your brand to the consumer.
Primary Brand Retails
Key Competitors and Brand Position
Consider the way in which your brand is perceived – relative to its competitors in terms of personality or delivery.
List down some key words, phrases or mantras that your brand may be identified with or live by.
THE TARGET AUDIENCE
Target Audience Profile or Persona
Enumerate demographic information like age, gender, income classification, etc.
What makes your product unique and what are your products’ strengths?
What are the features we can build on that a competitor could not copy, for example, legacy or experience?
Existing strategic direction and campaign opportunities
How will this music influence the brand, marketing or content strategy? Are there existing campaigns (existing jingles, songs, soundtracks) that could be referenced?
Select from the following: