HOME CREDIT "PARA SA LIFE" BRAND REFRESH
-END-TO-END SONIC BRANDING, IDENTITY & STRATEGY
-SONIC LOGO/MUSIC COMPOSITION & PRODUCTION
-ARTIST CURATION, BOOKING & MANAGEMENT (MOIRA DELA TORRE)
After a visual brand refresh in 2021, Home Credit Philippines needed another refresher to welcome 2022: enter Sonic Branding, Our grandest and most extensive sonic branding campaign so far, this showcased the power of the right sound for a brand to engage its various audiences - not to mention how music/audio marketing can complement a well-selected music ambassador in the Philippines' most streamed artist: Moira dela Torre.
We developed the sonic identity and branding for Home Credit PH, composed and produced this earworm of a song, and from there, the partnership has blossomed into many other practical uses for the sonic brand and song: from hold music to a music video, a podcast and a daily AM Radio show about financial literacy for Filipinos.
You'll be hearing this sonic brand via Home Credit Indonesia and Vietnam real soon. Watch this space as there's a lot more to come from Home Credit and Homonym!
For more insights on this project, hear it straight from Home Credit PH CMO Sheila Paul and Homonym's Founder & CEO Mike Constantino in this candid interview: Sonic Branding w/ Homonym & Home Credit.
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