Target Audience Profile or Persona
Enumerate demographic information like age, gender, income classification, etc.
What makes your product unique and what are your products’ strengths?
What are the features we can build on that a competitor could not copy, for example, legacy or experience?
Existing strategic direction and campaign opportunities
How will this music influence the brand, marketing or content strategy? Are there existing campaigns (existing jingles, songs, soundtracks) that could be referenced?