Artist Curation Brief

THE BASICS

Company Name

Company Website URL

Brand

Brand Website URL

Key Contacts and Roles

Key Contact's Email

THE BRAND CONCEPTS

Product Description

Consider what the purpose and relevance of the brand is to the consumer.

Brand Position

Consider the way in which the brand is perceived –  relative to its competitors in terms of personality or delivery.

Brand Essence

List down some key words, phrases or mantras that the brand may be identified with or live by.

Brand Sound

If the brand were a musical artist, which artist would it be? If the brand were to be represented by a song, which one do you think it would be?

Department Stakeholders

What other departments have an interest in the outcome? For example: Sales or Customer Service.

THE TARGET AUDIENCE

Target Audience Profile

Enumerate demographic information like age, gender, income classification, etc.

Target Audience Persona

Persona data that includes relevant qualitative and quantitative information like what they are like, where they live, their interests and motivations.

What audience need does your brand fulfill?

The most successful products solve a customer problem, sometimes the customer needs reminding what this is.

What insights/research support this?

How can we support arguments that we make to persuade a customer to support your brand?

What are the strengths of your brand compared with the alternatives?

Try and identify the criteria a customer would use when choosing between your brand and a competitor.

What makes your product unique?

What are the features we can build on that a competitor could not copy, for example, legacy or experience?

What audience need can the music fulfill?

What about the music could support your brand in solving the customers’ problem?

Their Favorite Artists

Which musical artist/s do you think this target audience is listening to?

THE ARTIST SPECIFICS

Budget Range

So we can curate the right artists within your budget.

Specify Project/ Campaign Use (What will the artists be doing for your brand?)

So we can determine the artist and song rights needed to be secured.

Usage Type

What will the artists be doing for your brand?

Usage Territory

In terms of location, where will the artist's resulting content be seen?

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Usage Term

For how long will the content be used for?

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Usage Platforms

What will the artists be doing for your brand?

What Mood/Feel are you looking for?

So we can curate the artists based on the mood you aim to achieve.

List down your Artist pegs

Artist pegs or target artist/s

Target Launch Date

  • Spotify - White Circle
  • Facebook - White Circle
  • Instagram - White Circle
  • Twitter - White Circle
  • LinkedIn - White Circle

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