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METROBANK 60 YEARS ANNIVERSARY
SONIC BRAND REFRESH
-SONIC BRAND & IDENTITY REFRESH
-SONIC LOGO & PRODUCTION
How do you refresh the iconic "You're in good hands, with Metrobank" sonic brand - a staple in Philippine Banking & Finance for more than 30 years? Give it a solid sound to represent the stability and reliability of the biggest bank in the Philippines. Ask us how we utilized the sound of stones and rocks, as well as the sheen of diamonds (Diamond Anniversary = 60 Years) to usher in Metrobank's next 60 years ane beyond.
This campaign is full circle for Mike Cons (our Founder & CEO) as it was his father (Rey Constantino, aka, Rey Cons) that crafted and launched the original "You're in good hands with Metrobank" campaign in the 80s!
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