PHILIPPINE RETAILERS ASSOCIATION
SONIC BRAND & IDENTITY

-END-TO-END SONIC BRANDING, IDENTITY & STRATEGY
-SONIC LOGO/MUSIC COMPOSITION & PRODUCTION
-MUSIC SCORING

We crafted this Sonic Brand and Identity for the PRA - literally giving them a Pulse & Voice, reflecting decades of being "The Pulse & Voice of the Philippine Retail industry.

We dedicate this work to the late, great Ms. Evelyn B. Salire (Secretary General of the PRA). Her unrivaled dedication to her work and immeasurable influence on Philippine Retail will forever be remembered. ♰