Brand Website URL
Key Contacts & Roles
THE BRAND CONTEXT
Which other companies will be involved at some stages of the marketing process?
Consider what the purpose and relevance of your brand is to the consumer.
Primary Brand Retails
Key Competitors and Brand Position
Consider the way in which your brand is perceived – relative to its competitors in terms of personality or delivery.
List down some key words, phrases or mantras that your brand may be identified with or live by.
THE TARGET AUDIENCE
Target Audience Profile or Persona
Enumerate demographic information like age, gender, income classification, etc.
What makes your product unique and what are your products’ strengths?
What are the features we can build on that a competitor could not copy, for example, legacy or experience?
THE ARTIST SPECIFICS
So we can curate the right artists within your budget.
Specify Project/ Campaign Use (What will the artists be doing for your brand?)
So we can determine the artist and song rights needed to be secured.
Type of Appearance
What will the artist be doing for your brand? Select all that applies.
In terms of location, where will the artist's resulting content be seen?
For live events & activations, where will the artist be performing?
Terms of Usage
For Online Content, for how long will the performance be used for?
Where will the performance be aired? Select all that applies.
What Mood/Feel are you looking for?
So we can curate the artists based on the mood you aim to achieve.
List down your Artist Pegs or Target Artists
Target Event/Launch Date