ARTIST CURATION

Brand
Brand Website URL
Key Contacts & Roles
THE BRAND CONTEXT
Agency Partners
Which other companies will be involved at some stages of the marketing process?
Product Description
Consider what the purpose and relevance of your brand is to the consumer.
Primary Brand Retails
Key Competitors and Brand Position
Consider the way in which your brand is perceived –  relative to its competitors in terms of personality or delivery.
Brand Essence
List down some key words, phrases or mantras that your brand may be identified with or live by.
THE TARGET AUDIENCE

Target Audience Profile or Persona

Enumerate demographic information like age, gender, income classification, etc.

What makes your product unique and what are your products’ strengths?

What are the features we can build on that a competitor could not copy, for example, legacy or experience?

THE ARTIST SPECIFICS

Budget Range

So we can curate the right artists within your budget.

Specify Project/ Campaign Use (What will the artists be doing for your brand?)

So we can determine the artist and song rights needed to be secured.

Type of Appearance

What will the artist be doing for your brand? Select all that applies.

Territory

In terms of location, where will the artist's resulting content be seen?

For live events & activations, where will the artist be performing?

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Terms of Usage

For Online Content, for how long will the performance be used for?

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Usage Platforms

Where will the performance be aired? Select all that applies.

What Mood/Feel are you looking for?
So we can curate the artists based on the mood you aim to achieve.
List down your Artist Pegs or Target Artists
Target Event/Launch Date

ADDRESS

4/F Green Sun

2285 Chino Roces Avenue Extension,

Makati City, Philippines

1232 

CONNECT WITH US

Follow us for music news, fun work and  behind the scenes stuff at Homonym PH

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CONTACT US

+63 977 417 8953

yo@homonym-inc.com

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