Brand

Brand Website URL

Key Contacts & Roles

THE BRAND CONTEXT

Agency Partners

Which other companies will be involved at some stages of the marketing process?

Product Description

Consider what the purpose and relevance of your brand is to the consumer.

Primary Brand Retails

Key Competitors and Brand Position

Consider the way in which your brand is perceived –  relative to its competitors in terms of personality or delivery.

Brand Essence

List down some key words, phrases or mantras that your brand may be identified with or live by.

THE TARGET AUDIENCE

Target Audience Profile or Persona

Enumerate demographic information like age, gender, income classification, etc.

What makes your product unique and what are your products’ strengths?

What are the features we can build on that a competitor could not copy, for example, legacy or experience?

THE ARTIST SPECIFICS

Budget Range

So we can curate the right artists within your budget.

Specify Project/ Campaign Use (What will the artists be doing for your brand?)

So we can determine the artist and song rights needed to be secured.

Type of Appearance

What will the artist be doing for your brand? Select all that applies.

Territory

In terms of location, where will the artist's resulting content be seen?

For live events & activations, where will the artist be performing?

Terms of Usage

For Online Content, for how long will the performance be used for?

Usage Platforms

Where will the performance be aired? Select all that applies.

What Mood/Feel are you looking for?

So we can curate the artists based on the mood you aim to achieve.

List down your Artist Pegs or Target Artists

Target Event/Launch Date

Thanks for sending over your brief!

Our Artist Curators have received your inquiry and will get back to you shortly on the next steps.