WHO WE ARE

Homonym helps your brand cut through the noise with sound. As the premier Sonic Branding & Music/Audio Marketing agency in the Philippines, we use sound strategy to send the right feels and elicit the right emotions to mark memories in your audience's minds - ultimately leading to them loving your brand.

We come armed with decades of experience working with local and global sectors of the music industry and are backed by the latest audio innovations, strategic partnerships, and our signature good taste.

We are your go-to experts in building brands through the power of music and audio. Our music-first approach and data-based mindset enable to us to craft sound ideas and solutions that are strategically harmonized with your brand and perfectly tuned to your audiences.

Our goal is to make the marketing world sound better, one sonic identity at a time. Make us your sonic stewards and we'll work closely with you to devise a unique brand identity that’s music to the ears.

#TheSoundAuthority

OUR STORY

Since 2016, Homonym has been bridging the gaps between the music and marketing industries to find those unique intersections that create powerful differentiation. With our deep networks, penchant for research and discerning taste, we’ve been utilizing comprehensive music and audio solutions to help our partners build their brands - while connecting right to the feels of their audiences.

In 2019, together with the National Commission for Culture & The Arts (NCCA), we founded Sonik Philippines - the country's official Music Conference and Showcase Festival. Now an annual industry highlight, Sonik brings together various sectors of the music industry with the goal of upskilling the next generation of Filipino artists and music industry practitioners - and opening up opportunities to learn from and collaborate with our counterparts from all over the world.

OUR SOUND SOLUTIONS

YOUR SOUND AUTHORITY

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MIKE CONSTANTINO

Founder & CEO

A 25-year veteran with international exposure, he has extensive experience in multiple disciplines and has been a key figure in the local and regional music industry for decades. Mike is an in-demand international speaker, subject matter expert and consultant and was a Director of the Internet & Mobile Marketing Association of the Philippines (IMMAP) from 2013-2019 wherein he led the transformations of DigiCon and The Boomerang Awards.

He has been a professional DJ since the early 2000s and is a 2-time Awit Award-winning singer and songwriter for his work with his independent Soul band, Conscious & The Goodness.

In 2019, together with the NCCA, he founded SONIK PHILIPPINES, the country's official music conference and showcase festival.

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CHRISTEL BONCAN-CONSTANTINO

Chief Operations Officer

A purveyor of Manila's burgeoning underground scene and a former ad exec. As Homonym's COO, Christel has made it her personal advocacy to merge the worlds of local music, fashion, art and culture with creative business.