WHO WE ARE

Homonym is a full-service Sonic Branding agency that specializes in end-to-end music marketing and innovative audio solutions - from strategy to creative work, account management, media, and production.

We come armed with decades of experience working with local and global sectors of the music industry and are backed by the latest audio innovations, strategic partnerships, and - just ask our clients - impeccably good taste.

We are your go-to experts in building brands through the power of music and audio. Our music-first approach and data-based mindset enable to us to craft sound ideas and solutions that are strategically harmonized with your brand and perfectly tuned to your audiences.

We are audio problem-solvers who are determined to cut through the noise, and are committed to working closely with you in devising a unique brand identity that’s music to the ears.

OUR STORY

Back in 2016, our founders Mike and Christel Constantino established Homonym as the country's first and only music agency to bridge the gaps they saw between the music and marketing industries. Since then, we’ve been fulfilling our partners' demands for comprehensive music and audio solutions as a means to build brands and connect with their audiences. With our deep networks, penchant for research, and discerning taste, we’ve mastered how to deliver the #HomonymTouch that our partners have come to love us for.

In 2019, Homonym, together with the National Commission for Culture & The Arts (NCCA) founded SONIK Philippines, the country's official Music Conference and Showcase). Sonik is now an annual industry highlight that brings together all sectors and stakeholders of the local, regional and international music industry.

OUR MUSIC & AUDIO SOLUTIONS

YOUR MUSIC & AUDIO EXPERTS

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MIKE CONSTANTINO

Founder & CEO

A 25-year veteran with international exposure, he has extensive experience in multiple disciplines and has been a key figure in the local and regional music industry for decades. Mike is an in-demand international speaker, subject matter expert and consultant and was a Director of the Internet & Mobile Marketing Association of the Philippines (IMMAP) from 2013-2019.

He has been a professional DJ since the early 2000s and is a 2-time Awit Award-winning singer and songwriter for his work with his independent Soul band, Conscious & The Goodness.

In 2019, together with the NCCA, he founded SONIK PHILIPPINES, the country's official music and audio conference,

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CHRISTEL BONCAN-CONSTANTINO

Chief Operations Officer

A purveyor of Manila's burgeoning underground scene and a former ad exec. As Homonym's COO, Christel has made it her personal advocacy to merge the worlds of local music, fashion, art and culture with creative business.