WHO WE ARE

Homonym is the premier Audio Marketing agency in the Philippines 🤘🏼

Rooted in craft, culture and creativity, we design sonic branding, audio production and music marketing solutions that cut through the noise and connect brands with audiences through the power of sound.

Independent since 2016, we blend strategy, cultural insight and unmistakable good taste — working closely with artists, composers and creators — to help brands stand out and be remembered, one signature sound at a time.

OUR STORY

Since 2016, Homonym has bridged the gap between music and marketing - helping brands stand out and be remembered through Sonic Branding, Audio Production and Music Marketing. We use sound strategically to create experiences that resonate deeply - boosting connection, affinity and brand love.

In 2019, together with the National Commission for Culture & the Arts (NCCA), we founded Sonik Philippines — the country’s official music export, exchange and education platform. Through Sonik Conference, showcases and training programs, we champion Filipino talent on the global stage and empower the next generation of music industry professionals.

In 2024, we launched SurroundCast — a pioneering Retail Media Technology platform transforming stores into multi-sensory, revenue-generating media spaces with curated music, scents, and screens. Today, Homonym, Sonik and SurroundCast work together to elevate both digital and physical brand experiences — unlocking new value for brands, retailers and audiences everywhere.

OUR SOUND SOLUTIONS

In-store Music | Music Production | Sonic Branding & Identity | Music/Audio Marketing

Music Strategy & Consultancy | Music Licensing | Artist Curation, Booking & Management

Music Distribution for Brands

MEET THE TEAM

homonym highlight1_team members_MIKE.png

MIKE CONSTANTINO

Founder & CEO

Mike Constantino is a 29-year industry veteran with international exposure and deep experience across music, media, and marketing. Over nearly three decades, he has been a key figure in shaping the local and regional creative industries, working at the intersection of strategy, craft and culture.

An international speaker, subject matter expert and consultant, Mike served as a Director of the Internet & Mobile Marketing Association of the Philippines (IMMAP) from 2013 to 2019, where he helped transform flagship platforms such as DigiCon and The Boomerang Awards. A professional DJ since the early 2000s, he is also a two-time Awit Award–winning singer and songwriter for independent soul band Conscious & The Goodness.

In 2019, together with the National Commission for Culture and the Arts (NCCA), he founded SONIK PHILIPPINES, the country’s official music conference and showcase festival — supporting Philippine music export, cultural exchange and creative industry development.

homonym highlight1_team members_christel

CHRISTEL BONCAN-CONSTANTINO

Managing Partner

Christel Constantino is a longtime advocate and curator of Manila’s underground creative culture, with roots in music, fashion, art and the communities that shape them. A former advertising executive, she brings both cultural fluency and strategic rigor to her role as Managing Director of Homonym.

Guided by a deep respect for craft and creators, Christel’s work centers on bridging grassroots culture with creative business — ensuring local music, fashion and art are not only seen and heard, but valued, sustained and empowered to grow.