To enable our partner brands/agencies/media creators, engage & entertain audiences, educate the music industry (artists, stakeholders) and elevate experiences through music.
FOUNDER & CHIEF EXECUTIVE OFFICER
Mike has extensive international experience in multiple disciplines such as digital, marketing, strategic development, advertising, on ground, broadcast media, gaming, mobile, account management, sales. He is a key figure in the local and regional music industry, where he continues to DJ and is a 2-time Awit Award-winning singer/songwriter.
A 22-year veteran, he began his career at Ace/Saatchi, followed by meaningful stints at ABS-CBN and Studio 23. Mike helped launch and develop MYX to become the #1 music channel and was one of the early adopters of online and digital as Business Unit Director at Level-Up Games. Former head of Brand New Media, a global content marketing agency, Country Sales Director of Yahoo Philippines and Asia Pacific Marketing Head for The Filipino Channel.
Mike has been a Director of the Internet & Mobile Marketing Association of the Philippines (IMMAP) for the past 6 years.
CHIEF OPERATIONS OFFICER
Born and raised in the Philippines, Christel is a purveyor of Manila’s burgeoning underground scene.
A former ad exec, she has made it her personal advocacy to merge the worlds of local music, fashion, art and culture with creative businesses.
She wishes she listened to her Mama and continued piano lessons.
ACTIVATIONS & ARTIST CURATION HEAD
A constant and beloved presence in the local Manila independent music scene, she started documenting live gigs through social media in 2010. In 2014, she launched a non-profit music website indiemanila.com where she continues to spotlight the vibrant but untapped independent music scene in Manila and nearby regions. indiemanila.com is now one of the biggest music platforms in the Philippines.
SR. MUSIC SOLUTIONS MANAGER
MUSIC SOLUTIONS MANAGER
ACTIVATIONS & ARTIST CURATION MANAGER