MUSIC TO MAKE YOUR DAY BETTER
WHAT OUR PARTNERS SAY
PIPPO SORIANO
Marketing Lead,
AllDay Supermarket
"We finally have a reliable and consistent In-Store Music service, thanks to Homonym. Since it's cloud-based, we can change the music up any time, in real time. This also allows us to upload timely messages that can help boost our sales in our branches - they even uploaded the national anthem and an opening prayer so we start the day right. It's so easy to use that our store manager literally just has to log in at the start of the day and not have to worry about it anymore. The vibe in our stores has greatly improved, it's nice to see our customers and staff singing along to the songs."
SHEILA PAUL
Chief Marketing Officer,
Home Credit PH
"Embracing music's profound impact especially for Filipinos, Home Credit recognized the importance of crafting a distinctive Sonic Identity. After a challenging pandemic, we chose to communicate our messages through music, aiming to connect more deeply with audiences and foster a sense of hope and trust. Homonym helped diligently research our target audience, understanding their challenges and their victories, and skillfully developed our Sonic Brand tailored to their preferences. Through their strategic sonic branding exercise, we unveiled an iconic song, not just a jingle, which has become synonymous with our brand's essence. Now when you think about Home Credit, a memorable series of musical notes sound in your head and evokes a feeling of warmth and recognition."
KAREN ALBA-ALDAY ✞
eBusiness Acceleration Lead
Nestle Philippines
"Homonym's Audio Production team consistently comes up with earworm/LSS songs for our campaigns. The harmonies are always very singable and easy to remember, while the production always matches the vibe of whichever Nestle brand we brief them on. They also make sure that the music matches the target audiences that we need to engage. Love the songs so much that we end up exploring more mediums so we can maximize the power of these sounds."
150+
Clients & Agencies Served
100+
Songs, Jingles, Sonic Brands, Scores Produced
300+
Retail Branches Curated
THE PREMIER
AUDIO MARKETING AGENCY IN
THE PHILIPPINES
Founded in 2016 by husband-and-wife team Mike and Christel Constantino, Homonym is an independent Audio Marketing agency working at the intersection of sound, craft and culture. We specialize in Sonic Branding, Audio Production and Music Marketing, partnering with brands from strategy through creative development, account management and production.
Backed by decades of experience across the local and global music industries, we combine musical intuition, strategic thinking and modern audio innovation. Through trusted partnerships, evolving technologies and a hands-on, music-first approach, we bring a level of care, taste and detail that clients have come to recognize as the Homonym touch.
We are audio problem solvers who work closely with brands to build meaning, memory and differentiation through the often intangible — but deeply powerful — sense of hearing. Guided by research and cultural insight, we craft sound ideas and audio marketing solutions that are thoughtfully aligned with your brand and finely tuned to your audience.
HOLLER AT
US
HOMONYM
HQ
The Loft at ID Center
2100 Chino Roces Ave. Ext.
Makati City, Philippines 1232